Here at Innoway, we’re massive proponents of the Lean Startup methodology. It’s something that informs not only how we run our own business, but also how we advise our clients. It’s with great pleasure therefore that we can announce we’ll be attending this year’s Lean Startup Summit.

Set to take place on 20 and 21 March in Amsterdam, the summit aims to bring the Lean Startup Methodology to life through keynotes, workshops, and mentoring sessions.

We’ll be attending as representatives of the lean startup movement in the Middle East and will be sharing our experiences of how the movement is playing out in the region.

Additionally, we’ve been asked to host an “Ask an Expert” session for attendees. The session aims to address the challenge of evangelising Lean Startup in the UAE and Middle East.

Lean Startup is still a new concept in the region, so we’ll be looking at how to make it a part of the innovation movement in UAE. We’ll also look at how the movement can be linked to the wider evolution of the UAE into innovation and knowledge-based economy.

It’s an opportunity for us to share our own experiences and get a gauge of the experiences of others. Naturally, it’s also a chance to hear people’s Lean Startup experiences from regions around the globe.

Rest assured, therefore, that we’ll keep you up to date on everything that we learn from the summit.